Consumers understand that toffee pieces in a product name will deliver a caramel sweetness and possibly a chewy texture.  Since toffee as a flavour has been around for many years, it benefits from the sense of nostalgia that keeps ingredients and products relevant for today’s consumers.

The finishing of the toffee dictates how it can be used in application.  Fat coated toffee can be used as a decoration on icing or an ingredient in ice cream.  Toffee pieces are suitable for baking in certain applications – with shortbread being one where it works well.  The brown caramel colour makes it an attractive decoration on a cake, donut or cupcake.  Toffee can be chocolate coated.